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We want to increase the level of media literacy

We bring good quality and independent news and want to show to the public how to verify information and sources and concurrently to appeal to them to exercise their own judgement and to employ critical thinking.

It is the reason why we established the project Seznam se s médii (Raise Awarness of Media) in 2019. Our objective is to educate teachers in media literacy long-term and prepare the methodology and teaching materials for them which they will be able to use during lessons with their pupils and students.

Same as children, we address seniors with regard to media education, in particular in the program Sherlock Senior. We regularly organize media schools in Seznam headquarters in Prague and several times a year we go to regions to meet seniors.


The pilot project Seznam se s médii is aimed at teachers in primary and secondary schools, to whom it provides the resources they need to develop a comprehensive and practically applicable methodology for teaching media education. In the next stage of the project, we will open an academy for teachers, who will be able to get involved in the programme and take a free training course in media literacy.


Our newsroom is open to students already today. In addition to internship in the newsroom, individual students and whole classes may apply for a field trip and visit our newsroom.

Senior citizens

Within our own program Sherlock Senior we are involved in media education of people of retirement age, in explaining risks of email chains and necessity to verify information. When working with seniors, we join the forces with the public service organization Elpida. We focus both on media literacy and safe surfing on internet, including sufficient security of used services or online shopping.

Partner schools involved in the pilot edition of the Get to Know the Media project