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News from the blog
Mapy.com app recognizes peaks on the horizon
Discover peaks in augmented reality. The names and altitudes of peaks in your view are displayed by the HorizontAR feature in the premium version of the app.
Campaigns on Zboží.cz are now Seznam Nákupy, offering two new features
Zboží.cz campaigns in Sklik are now being converted into Shopping campaigns. This better reflects the current scope of the advertising, which has long since expanded far beyond the Zboží.cz price comparison site. However, this should not be confused with the name of the Zboží.cz price comparison site, which remains unchanged for visitors.
New interest targeting in Sklik: More accurate identification of user interests will boost the success of your campaigns
Over the past year, we have completely overhauled our approach to identifying user interests. By leveraging deep neural networks and advanced language models, including SeLLMa from Seznam, as well as the latest natural language processing techniques, we have achieved significantly more accurate content classification. Let’s summarise what this means for you.
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