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News from the blog
Learn to work with the most valuable asset of all: your clients
As a tool for maximising advertising reach, the content network is an effective way of both acquiring new users and re-engaging existing site visitors. Retargeting campaigns effectively bring users back and deliver the desired performance. However, the end of third party cookies, expected in early 2025, will reduce the reach of retargeting. Sklik offers an alternative – targeting your own customer lists. Let’s take a look at how it worked for one ouf our clients Notino.
New in Sklik: Set up search campaign extensions in one place
In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
We are unifying the metrics for video advertising with YouTube
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
Advertising on Seznam
Develop your business and get new customers. Advertising on Seznam will enable you to address the right people, to attract their attention and to achieve the required results.
Choose what your business needs
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You can never have too many talented people, which is why we are constantly expanding our team. Find your dream job and get things going with us at Seznam.
We help those who need it
At Seznam, we focus on the long-term support of our partners, on increasing media literacy and on developing services that literally anyone can use.
Do you need help?
We have prepared a simple help feature where you can find a detailed description of our services and the solutions to specific problems. If, however, you are still unable to resolve your problem, do not hesitate to contact our technical support.